"What you should know about Diamonds"
To establish a diamond's quality, jewelers examine each of the 4C's. Cut, Clarity, Carat weight and Color. The combination of the 4C's determines the value of a particular diamond. For example, a colorless diamond is the highest quality in color ... but if it lacks clarity, is small, or not well cut; it will be of a lower value. The finest stones possess the rarest quality in each of the 4C's, and are the most valuable. Strive for a stone that offers the best combination of the 4C's. Knowing a diamond's unique and individual qualities will help you to make an informed decision. Ultimately, you'll discover the unique combination of the 4C's that makes a particular diamond the right choice for you. Its beauty and brilliance will capture the true sentiment of the occasion.